Cigna begins a $25M ad campaign that focuses on the individual market. With the impending changes coming because of the ACA (no more health screening and premium subsidies) major growth (26M!) is expected in the coming years. According to this article Cigna is not alone in this interest:
http://www.washingtonpost.com/blogs/ezra-klein/post/the-insurance-industry-gets-bullish-on-health-care-reform/2011/09/19/gIQA0HNJgK_blog.html
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