Why Patients Are Not Consumers

Conservatives consistently say how having "skin in the game" will control the cost of health care. Given what I have seen of how little people understand about their health care insurance, I have always had my doubts about how these same individuals transform into super-educated consumers of health care, particularly when good cost and quality data are still not available. Here is the perspective of an ER doc on the issue that is definitely worth a read:

http://allbleedingstops.blogspot.com/2011/04/why-patients-are-not-consumers.html