The VP of PR at Anthem VA must be thrilled about this puff piece of an article:
http://www2.timesdispatch.com/business/2010/nov/07/anth07-ar-636179/
The Anthem CEO said that his company is moving away from just being a payer of claims to one that helps its members manage their health. He also talked about the need to become more efficient. The end of the article also mentions the strength of the BC/BS brand which i s going to be a huge advantage for Blues Plans as the market shifts more and more to individual coverage in the coming years.
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